People Behind the Brand
Christer Sjöberg
Founder & CEO
As the founder of Loop Tackle Design and Solid Adventures, Christer’s merits speak for themselves. Christer has been working and living in the fly fishing industry since the late 1970s when he started Loop Tackle Design. In the early 90’s he was one of the pioneers of the Atlantic Salmon fishing on the Kola Peninsula in Russia where he ran programs on rivers like Ponoi, Kharlovka, Umba, and many more. Christer was also one of the first operators offering trips to Cuba. In the early 2000’s he started focusing on Southern Patagonia where he opened up Las Buitreras which is known as one of the best fisheries in the world for sea-run brown trout, and he is also the man that built the famous Jurassic Lake Camp and introduced it to the world. Christer’s passion for fly fishing and product innovation is simply in a league of its own and is what drives him to keep running world class fly fishing operations under the Solid Adventures banner while designing innovative tackle solutions that benefit us all on the water.
Steingrimur Einarsson
Reel Design and Engineering
Our reel engineer and co-designer, Steingrimur Einarsson, is the founder, designer, and innovator behind Einarsson Fly Reels. Known for their impeccable quality, innovation, and performance, Einarsson reels have won numerous international awards. Since designing and building his first reel in 2004, Steingrimur has continuously pushed for greater quality and reliability. Now working exclusively with Solid Tackle, alongside the Solid Adventures team and our global network of guides and ambassadors, we’re setting an even higher standard, striving for nothing less than absolute perfection
Tomas Ögren
Rod, Reel, & Line Design
Our Swedish partner Tomas has spent over 20 years in the fly fishing industry. As the premier rod and reel designer for Loop, he was the man behind the Opti reel series, the V-shaped spools, Loop Classic reels, and most of the rods introduced between 2005 and 2016. He was the man behind the double-hand line concepts such as GDC, Syncro Scandi tip, and much more. Since 2023 Tomas works exclusively with Solid Tackle where he is part of designing the next generation of fly tackle.
David Moore
Rod Design and Product Development
Born and raised in the UK, David is an avid Salmon and trout angler and has been actively involved in the fly fishing industry for 17 + years. His true passion for innovation and challenging the status quo makes David an important part of our team in our mission to keep pushing the boundaries of fly tackle innovation. David is a firm believer that the job is never finished and that there is always room for improvement.
Rickard Sjöberg
Product Development
After more than a decade with Loop, Rick shifted his focus in 2011 to the travel and adventure side of the fly fishing industry by joining Solid Adventures. He now dedicates himself to guiding and scouting new locations around the globe. Based in Canada, Rick spends most of his time managing Solid Adventures’ operations and exploring new destinations. His latest project with Solid Adventures is an exciting new Live Aboard program in Papua New Guinea called Bat Bat, with a primary focus on Giant Trevally.
Felix Hansvencl
Product Development
Since joining the fly fishing industry in 2015, Felix primarily devoted his early years to the pursuit of Atlantic Salmon and Steelhead, honing his skills between rivers of Scandinavia and British Columbia. Now, Felix plays a vital role at Solid Adventures, where he guides, hosts, runs scouting trips, and serves as the primary photographer for both Solid Adventures and Solid Tackle. His deep passion for fly fishing and his eye for detail come together to capture and share the essence of every journey and the beauty of the sport.
Solid Adventures Guides
and Explorers
We are fortunate to be able to use the extensive network of Solid Adventure’s guides, explorers, and friends to help test and improve our products in all types of conditions. We do this to make sure we are at the forefront of what is possible in product performance and innovation.
Solid Adventures was first established in 1991 under the name Loop Adventures, and in 2011 officially transitioned to its present namesake. In the early days, they were among the first anglers to scout Russia’s Kola Peninsula in pursuit of truly untouched salmon and trout waters. When they first embarked on these adventures, they did so with nothing but knapsacks and a couple of fishing rods. What they left with, however, was a cache of wild stories and unbelievable memories that changed the path and view of fly fishing forever. For the next 15 years, they proceeded to run fishing camps and hosted trips to the Kola Peninsula, which provided anglers the rare opportunity to visit waters teeming with fish eager to take the fly upon every cast.
Ever since, they’ve been exploring and scouting the planet looking for that same Kola Feeling — unfished waters off the beaten path, that can be shared with other passionate anglers. Today Solid Adventures’ operate programs in Argentina, Greenland, Costa Rica, and Papua New Guinea, and on top of that offer exclusive scouting expeditions to the truly remote locations for the real adventurers out there.